2022 Innovation Network Gathering: Are Nudges Enough? Using Personalization and Behavioral Science to Engage Patients
Watch this video to hear Dr. Kate Wolin discuss the behavioral health strategies that we can use to get people engaged and keep them engaged. Dr. Wolin delves into which strategies to use and which ones work best in different settings.
Following her academic medicine career, Dr. Kate Wolin co-founded and served as CEO of a digital health start-up that was acquired by Anthem, Inc. She later served as Chief Science Officer of a PE-backed population health platform company and as head of product for Optum’s direct-to-consumer business. She is an advisor to start-ups and enterprise organizations on marrying clinical and behavioral science with commercial product strategy and execution. Kate earned her doctorate at the Harvard School of Public Health and completed her fellowship training at Northwestern, where she now teaches entrepreneurship at Kellogg. Dr. Wolin is a Fellow of the Society of Behavioral Medicine and the American College of Sports Medicine.