Industries that focus on providing applications to the consumer market have long been masters at engaging, incentivizing, and motivating their customers. Companies such as Pelaton, Apple, Noom, Duolingo, and FitBit leverage behavioral science principles to influence consumer decision-making and keep them engaged with their products.
These companies have a deep understanding of what makes their customers tick, what their expectations are, what their preferred experience is. In this webinar Ian Greenfield, leader of YPrime’s Data Innovation group, discusses how the eClinical technology industry is in its infancy when it comes to using these behavioral techniques while designing applications for patients involved in clinical trials. This webinar will address:
- Lessons the eClinical space can learn from consumer engagement
- How to “scale” empathy using eClinical applications
- How consumer engagement methods can be used in eClinical applications to engage, incentivize, and motivate patients in clinical trials
