2022 Innovation Network Gathering: Leveraging Consumer Engagement in an eClinical World
Watch this video from YPrime’s 2022 Innovation Network Gathering to hear Ian Greenfield and Dave Sjölin discuss how understanding user behavior and applying those learnings can help determine a successful engagement strategy. Listen as they uncover consumer approaches that could be used in the clinical research industry to engage patients.
Ian Greenfield is chief strategy officer at YPrime. Ian has held leadership positions in numerous companies and non-profit organizations, including the world’s leading death with dignity advocacy group, Compassion & Choices. While serving in Governor John A. Kitzhaber, MD’s administration, he helped Oregon completely redesign its health delivery system, saving hundreds of millions of dollars. His marketing work has earned both an International Association of Business Communicators’ Bronze Beacon Award and a Public Relations Society of America Award of Excellence.
David Sjölin is a serial entrepreneur and technical thought leader with more than 20 years of experience in product development and customer engagement. Working with clients in retail, finance and professional sports, he incorporated behavioral science and machine learning concepts into an innovative engagement platform that earned many awards, including Platinum Winner of the prestigious Loyalty 360 “360-Degree Award.” With YPrime, he is working to translate this technology into the complex and consequential work of clinical trials.